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May 27, 2014
I think we’ve all been there before – over-committing to newsletter subscriptions. I’m deliberately using the word “commit” because that is essentially what we are doing with that email gift giver. And it’s a great thing. I receive so many inspirational // pretty // useful + helpful items in my email on a daily basis, I will not stop my subscribing habit anytime soon. My inbox often reminds me of my nightstand. So much reading material and just not enough...
May 15, 2014
Marketing update! It’s time. Too many darn things are happening. I can’t ignore the updates anymore. Today, I’m focusing on that ever-lovin’ Twitter. //New profile layout The deets: Your cover image is beefed up to 1500 x 500, you can “pin” a post to the top of your feed, and your “favorites” are now more prominently displayed. What this means for you: Twitter is starting to put greater emphasis on imagery and beefing up the importance of engagement. Listeners and...
April 8, 2014
My day-to-day involves a million different details. {Here’s a personal life snapshot.} Morning Light Details: At home, I rise and shine at 5 a.m. I complete a multitude of varying tasks that include running, breakfast and lunch assembly, baby cuddling and coffee making. Oh, and getting myself put together. Out the door by 6:50 a.m. – at the latest. Early Morning Work Details: Wrangle top priority to-do list. Check email, social media, feedly. [insert fast-forward sound here.] Evening Rush Details: Get dinner...
March 19, 2014
Dear digital marketing guys & gals at kate spade, I will try to make this short and sweet....
February 25, 2014
Hope your week is off to a roaring start! Mine? Eh. Let’s just say… Pet peeves filled my day. Thank you for asking. Pet peeves that involve the definition and understanding of the everyday marketing gal. {disclaimer: I may get slightly ranty as I’m uber-protective of my fellow ladies in marketing.} The marketing professional’s job has evolved. In more ways than one can imagine. Why? Because that friendly term “traditional marketing” has started to slowly move out and be permanently...