As I was working through a campaign’s reporting today, I stepped back and thought about the process I take to adequately measure the results of an initiative. I definitely have a method and certain preliminary steps for each marketing effort. One of the most important and basic steps is to supply proper tracking to any URL used. This is when the handy-dandy Google Analytics URL builder comes into play. And as I was using this staple in my marketing toolbox,...
April 15, 2013