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August 15, 2013
The update to the Gmail tabs is not the end of email marketing. Actually, quite the opposite. This gives us the ability to revisit our strategy and see what areas need optimization and further consideration. The tabs are providing consumers an additional way of segmenting the inbox. Although it’s an option to do this [I have a nifty blog post about undoing this Gmail tab feature if you are so inclined], the majority of consumers will keep it as is....
July 12, 2013
Waking up and opening Gmail this morning was quite an experience. An update occurred, which caused our email to be divided into tabs – Primary, Social, Promotions, Updates, Forums. Now, I would love this even more if it was a bit more customizable and I could edit the names of the tabs, but right now, in the Primary tab, all of my ‘personal’ conversations are recorded. That would be great, but my ‘personal’ conversations include family events, friend gathers, and...