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July 17, 2013
I received a few requests to share thoughts and methods on introducing and improving SEO within Etsy shops. Since Etsy is my go-to place for all things special/unique/fun and the community is just so amazing, how could I say no? These stores, often times operating right out of the home, provide opportunities for us, the consumer, to not only support our creative counterparts but to also find some really awesome stuff. No joke. I could get sucked into that site...
June 12, 2013
I love the meta description. Something that is often forgotten, undervalued, or not even considered. Why not? How you could not acknowledge this brief yet detailed snapshot of a webpage that you may or may not visit during search? Chances are, as a user, you encounter several meta descriptions every day. And although you may not be immediately aware of their value, you notice those lines of text. In SEO, meta descriptions do not have an effect on keyword rankings,...
April 1, 2013
Happy Monday [evening], friends. We made it! And it’s on this night that I think about all the types of content that I come in contact with on a daily basis. I used to draft many more materials in past positions, but my current role doesn’t require me to write as much as I would like. It’s a shame, but it gives me the chance to step outside the writing box and really evaluate my personal/professional writing style by observing...
January 24, 2013
My morning routine is exactly that – a routine. I have it [almost] down to a science since our precious baby entered the picture. A glimpse: alarm strikes at 5am – I’m up! Get my daughter’s milk and feed her. Done. Clean bottles, if needed, gather her bag for the day, get lunches together, get my gear and put it car. Done. Get myself ready for the day. Done. Get peanut ready for her day. Done. And we’re officially off...
January 19, 2013
As all of us anxiously awaited the Facebook announcement on Tuesday morning (January 15th). Of course there was much speculation about what the actual announcement would entail, especially since the recent (and ongoing) updates with their Bing partnership. Many of my SEM friends thought that it could possibly do with search, and if not search, perhaps be surrounded mobile. Well, they were right. And with the introduction of Graph Search, businesses begin to learn the in’s and out’s of this...