SEO

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Loving the Meta Description

I love the meta description. Something that is often forgotten, undervalued, or not even considered. Why not? How you could not acknowledge this brief yet detailed snapshot of a webpage that you may or may not visit during search? Chances are, as a user, you encounter several meta descriptions every day. And although you may not be immediately aware of their value, you notice those lines of text. In SEO, meta descriptions do not have an effect on keyword rankings,...

Forget the Flowers, I’m a Meat & Potatoes Girl

Happy Monday [evening], friends. We made it! And it’s on this night that I think about all the types of content that I come in contact with on a daily basis. I used to draft many more materials in past positions, but my current role doesn’t require me to write as much as I would like. It’s a shame, but it gives me the chance to step outside the writing box and really evaluate my personal/professional writing style by observing...

How Spider Crawls Crept Into My Morning

My morning routine is exactly that – a routine. I have it [almost] down to a science since our precious baby entered the picture. A glimpse: alarm strikes at 5am – I’m up! Get my daughter’s milk and feed her. Done. Clean bottles, if needed, gather her bag for the day, get lunches together, get my gear and put it car. Done. Get myself ready for the day. Done. Get peanut ready for her day. Done. And we’re officially off...

Facebook’s Graph Search: What does this mean for SEO?

As all of us anxiously awaited the Facebook announcement on Tuesday morning (January 15th). Of course there was much speculation about what the actual announcement would entail, especially since the recent (and ongoing) updates with their Bing partnership. Many of my SEM friends thought that it could possibly do with search, and if not search, perhaps be surrounded mobile. Well, they were right. And with the introduction of Graph Search, businesses begin to learn the in’s and out’s of this...

SEO Link Building for 2013

Last Thursday, Search Engine Watch published an interview with Neil Patel, founder of KISSMetrics. Although the video focuses on many well-known best practices, it’s a great revisit to extremely effective, white hat SEO link building initiatives. As one of the most ongoing efforts done to manage and improve SEO, the importance of link building should not be overlooked and should have a strategy of its own. Long gone are the days of buying hundreds of low quality links in hopes...

4 Quick and Easy Ways to Optimize Your Twitter Page

With the new year upon us, I think it’s a perfect time to revisit the use of social networks. With the rise in popularity of using social networks for business us, it is very important for businesses and organizations to take those social profiles to the next level. A quick way to do this is optimize those pages for search engines. I’m a huge fan of this. Although it can take some time to get a handle of the in’s...