Digital Marketing

Tag

Increase Your Social Reach

I’m a Pinterest lover so naturally, I started thinking {and testing} ways to really make Pinterest a fun and informative social experience. After all, there are so many great boards, pins and ideas waiting to be discovered {including your blog posts}. Check out a quick list that will inspire you to strategize your Pinterest efforts and increase your social reach. Β  01. REVIEWΒ your last four pins. The last four pins you pinned will be next to your lovely mug when...

iPhone Apps // Marketing Edition

I’m a new convert when it comes to the iPhone. I switched from Android to iPhone almost 5 months ago, and while the transition was less than pleasant, I’ve realized the change was unavoidable … so I needed to grin and bare it. Although it’s still a slight adjustment, I’ve since adopted this new item as not only my phone but really as an extension to a lot of work + play projects. Of course I’m talking about the apps....

Recap on Twitter Updates

Marketing update! It’s time. Too many darn things are happening. I can’t ignore the updates anymore. Today, I’m focusing on that ever-lovin’ Twitter. //New profile layout The deets: Your cover image is beefed up to 1500 x 500, you can “pin” a post to the top of your feed, and your “favorites” are now more prominently displayed. What this means for you: Twitter is starting to put greater emphasis on imagery and beefing up the importance of engagement. Listeners and...

Thankful Thursday // 01

Hope everyone had a nice Thursday! Sharing a few things that I’m very thankful that came across my eyeline the past week. Funny and fantastic! Enjoy!! Mamas keeping it real – sorry, Gwen lovas but she has it alllll wrong! Do you work with email marketing? Check out Email on Acid. Great marketing gems and jewels on the regular within this organization’s blog. Holla! Joanna wants to know what kind of underwear you are wearing right now!? Dish! Homemade Champagne...

The Skillz of the Everyday Marketing Gal

Hope your week is off to a roaring start! Mine? Eh. Let’s just say… Pet peeves filled my day. Thank you for asking. Pet peeves that involve the definition and understanding of the everyday marketing gal. {disclaimer: I may get slightly ranty as I’m uber-protective of my fellow ladies in marketing.} The marketing professional’s job has evolved. In more ways than one can imagine. Why? Because that friendly term “traditional marketing” has started to slowly move out and be permanently...

Cyber Monday Email Marketing

Although I do enjoy online shopping, I’m not a huge Cyber Monday participant. Go figure. And even though I may not grab those “exclusive one-day” deals, I love checking out the email advertisements, especially what types of tactics marketers use to get someone to open the email. I know, I know. You probably felt inundated by the ridiculous amounts of retail emails yesterday. Sure, it can be overwhelming, but I opted in and as an online marketer, it’s the one...

Dear Digital Marketing…

As a digital marketer, I see things change on a daily basis. Sometimes it feels more like trends alter moment to moment, and it can sometimes be hard to keep up. But that does not change the core values that I observe and truly believe in as a digital marketer. If I don’t, then accountability and ROI can go right out the window. So, although analytic updates may occur, the Google machine pulls a fast one on us, or a...