Content Marketing

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A Writing Process

My computer bit the big one last week. It’s RIDICULOUS how attached we become to technology, but really, it was more than that…it held a LOT of information, like tons of pictures dating back to 2010, design files, word docs up the wazu, downloaded goodness…so. many. pictures. {Please wait while I pick up my heart off the floor…} We are still going to see if there is a way to retrieve this data but during my down time, I started...

Forget the Flowers, I’m a Meat & Potatoes Girl

Happy Monday [evening], friends. We made it! And it’s on this night that I think about all the types of content that I come in contact with on a daily basis. I used to draft many more materials in past positions, but my current role doesn’t require me to write as much as I would like. It’s a shame, but it gives me the chance to step outside the writing box and really evaluate my personal/professional writing style by observing...

The Anatomy of Content Marketing [Infographic]

I’m a huge proponent of content marketing, and this isn’t just a result of the many hats I wear on a given day. I contribute to a blog, social media efforts, public relations and search engine marketing. But beyond understanding the significance of what content marketing can add to online campaign efforts, everything that is produced and published under the umbrella of “content marketing” has the potential to add to bigger, significant conversation that is going on and so when...