Digital Marketing

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A Writing Process

My computer bit the big one last week. It’s RIDICULOUS how attached we become to technology, but really, it was more than that…it held a LOT of information, like tons of pictures dating back to 2010, design files, word docs up the wazu, downloaded goodness…so. many. pictures. {Please wait while I pick up my heart off the floor…} We are still going to see if there is a way to retrieve this data but during my down time, I started...

Increase Your Social Reach

I’m a Pinterest lover so naturally, I started thinking {and testing} ways to really make Pinterest a fun and informative social experience. After all, there are so many great boards, pins and ideas waiting to be discovered {including your blog posts}. Check out a quick list that will inspire you to strategize your Pinterest efforts and increase your social reach.   01. REVIEW your last four pins. The last four pins you pinned will be next to your lovely mug when...

iPhone Apps // Marketing Edition

I’m a new convert when it comes to the iPhone. I switched from Android to iPhone almost 5 months ago, and while the transition was less than pleasant, I’ve realized the change was unavoidable … so I needed to grin and bare it. Although it’s still a slight adjustment, I’ve since adopted this new item as not only my phone but really as an extension to a lot of work + play projects. Of course I’m talking about the apps....

Optimize Images for Your Blog Post

Who doesn’t love a good picture? I think now, within the blogging community, it’s expected that a blogger will include photographs, images or some sort of visual element in a blog post. And that’s actually great, because including images can {and will} absolutely support a blog’s overall search engine optimization and share-ability, if that is even a word… So, with that said, here are my top five optimization considerations for blog images. Enjoy!!   01 /// File Name Do you...

Committing to Another Newsletter?

I think we’ve all been there before – over-committing to newsletter subscriptions. I’m deliberately using the word “commit” because that is essentially what we are doing with that email gift giver. And it’s a great thing. I receive so many inspirational // pretty // useful + helpful items in my email on a daily basis, I will not stop my subscribing habit anytime soon. My inbox often reminds me of my nightstand. So much reading material and just not enough...

Recap on Twitter Updates

Marketing update! It’s time. Too many darn things are happening. I can’t ignore the updates anymore. Today, I’m focusing on that ever-lovin’ Twitter. //New profile layout The deets: Your cover image is beefed up to 1500 x 500, you can “pin” a post to the top of your feed, and your “favorites” are now more prominently displayed. What this means for you: Twitter is starting to put greater emphasis on imagery and beefing up the importance of engagement. Listeners and...

Remembering the Big Picture

My day-to-day involves a million different details. {Here’s a personal life snapshot.} Morning Light Details: At home, I rise and shine at 5 a.m. I complete a multitude of varying tasks that include running, breakfast and lunch assembly, baby cuddling and coffee making. Oh, and getting myself put together. Out the door by 6:50 a.m. – at the latest. Early Morning Work Details: Wrangle top priority to-do list. Check email, social media, feedly. [insert fast-forward sound here.] Evening Rush Details: Get dinner...

The Skillz of the Everyday Marketing Gal

Hope your week is off to a roaring start! Mine? Eh. Let’s just say… Pet peeves filled my day. Thank you for asking. Pet peeves that involve the definition and understanding of the everyday marketing gal. {disclaimer: I may get slightly ranty as I’m uber-protective of my fellow ladies in marketing.} The marketing professional’s job has evolved. In more ways than one can imagine. Why? Because that friendly term “traditional marketing” has started to slowly move out and be permanently...